The assignment was defined by relaunching or redesigning a Portuguese vine brand and develop a new label for the bottle. The step-by-step implementation of combining tradtitional Portugues values and modern live style led me to the final result. A modern, reduced and elegant word and figurative mark in addition with cheerful, traditional looking pattern gives the brand the perfect composition. The colour scheme is fresh but also soft and harmonic.
The play of colours with fresh green and dark purple occurs a beautiful and harmonic contrast with the blue bottle of the green vine. The applied materials and printing technics emphasize the values of the redesigned brand. It is a mixture of soft and modern design with a hint of traditional elements. The new design fits perfect into the existing modern brand values and ensures the gregarious gusto of the chilled green vine.