The book "Pure North" deals with the concise development of Scandinavian Graphic Design and enables likewise a fascinating view to the insight of cultural identity. Moreover, it represents contemporary cutting-edge Scandinavian Graphic Design and enables by a combination of theoretical background and stunning projects, a deeper understanding between Scandinavian cultural identity and Scandinavian Graphic Design itself. In addition to the book Pure North, Vanessa and Michael organized a conference on this topic in cooperation with the Muthesius University, Germany. The conference provided to all students and other interested parties the opportunity to gain a personal insight to the aesthetically unique design language of Scandinavian Graphic Design and getting equally inspired by its brilliance.


The whole project Pure North started with the book as our final Master Thesis. For this we traveled through Scandinavia and visited almost 20 Designstudios in Denmark, Sweden and Norway personally to get first hand informations in interviews about identity, culture, influences and personal inspiration. Our personal aim was, to create a book, that tells the whole story behind this distinctive style that could be called Scandinavian Graphic Design and to combine design theory and research with cutting-edge projects.


Please note, that we added the bookmark as an interactive tool to the book. The 12 key terms on it, represent the most relevant aspects of the theoretical part and can be proofed for every single Graphic Design project in the book. Just place the bookmark to the code on the right page of the represented projects. Due to the fact, that we decided to separate the projects in certain categories, we added an evaluation of the categories in the end of the book, just place the bookmark at the mark provided for that.


Because we got great response to the book-project, we started to organize the Pure North Conference. Therefore we could invite five of the greatest Graphic Designer from Scandinavia to Kiel, Germany. Finally speakers from Denmark, Sweden and Norway represented their culture and work to conference visitors, who travelled from 8 european countries to Kiel. It was an impressive event for us.